Transforming Customer Experiences with AI & Human Expertise

Cellcom is Israel’s leading communications company, delivering a very wide range of services to our customers. Consequently, we need a platform that can manage and deliver the extensive organizational knowledge and intelligence accumulated at Cellcom—empowering us to continue deepening our competitive advantage in customer service. With ClearMash, we found true partners for the journey, and together we have achieved Cellcom’s service goals while dramatically enhancing our ability to maximize our knowledge in every customer interaction.

ClearMash’s AI-driven knowledge management system lets us manage our organizational knowledge efficiently and consistently, with quick, simple, and accurate search and retrieval capabilities. It gives every user access to the relevant info they need and supports version control through an advanced permissions module, providing managed access across various platforms—like desktops, mobile devices, and even our CRM system. ClearMash’s team is always tuned in to our needs, and together we continuously enhance the system’s capabilities to fit our company culture, user requirements, and the ever-changing landscape.

In a dynamic work environment like EL AL, where detailed procedures and efficient workflows are integral to daily operations, it is essential for us to integrate and centralize all the knowledge our users need in a user-friendly, flexible, and accessible way through an advanced system. Drawing on our experience with established solutions in the field, we discovered that the ClearMash experience is simply different—better tailored to our needs. The platform’s features empower us to organize and structure information in a manner that aligns perfectly with our organization’s requirements while ensuring easy user access. Today, we can confidently say that all our information is consolidated in the system, updated in real time, and effortlessly searchable. Thanks to ClearMash, we continuously enhance the quality of our service.

ClearMash’s intelligent search is phenomenal—our employees now find information faster and more effectively than ever. ClearMash delivers knowledge intuitively to our service employees, empowering them to make swift, accurate decisions. As a Knowledge Manager, I enjoy unprecedented flexibility; I can modify and configure everything I need without relying on a vendor, thanks to its modern, efficient, and user-friendly interface. Most importantly, our employees embraced the system quickly and effortlessly, providing exceptional feedback.