About us

Cellcom is Israel’s leading communications company, delivering a very wide range of services to our customers. Consequently, we need a platform that can manage and deliver the extensive organizational knowledge and intelligence accumulated at Cellcom—empowering us to continue deepening our competitive advantage in customer service. With ClearMash, we found true partners for the journey, and together we have achieved Cellcom’s service goals while dramatically enhancing our ability to maximize our knowledge in every customer interaction.

ClearMash has revolutionized the way we operate by enabling our employees to access vital information effortlessly, thereby significantly enhancing their efficiency and accountability. This transformation has not only streamlined our workflows but also fostered a culture of transparency and empowerment across the organization.

Collaborating with ClearMash has been pivotal for us in maintaining our status as pioneers in the Israeli digital banking sector. By integrating their state-of-the-art platform into our operations, we’ve not only aligned with our ambition to lead the technological revolution in banking but also significantly enhanced our team’s ability to master the intricacies of digital finance. ClearMash’s unparalleled guidance and robust support system have been instrumental in empowering our employees to excel and innovate, ensuring we remain at the cutting edge of the fast-paced technological evolution

Over the years, I’ve worked with several AI-driven knowledge management systems in our service center, but none match the quality of ClearMash’s platform. From the smart search that lets our employees access information quickly and effortlessly, to the flexible presentation of knowledge details—the difference is unmistakable. The number of consultation requests and centralized support tasks has dropped significantly since we introduced the system, and our employees have become far more self-sufficient. As a Knowledge Manager, I now enjoy advanced capabilities to manage our knowledge simply and effectively. This, in turn, enables fast communication with employees and provides effective feedback for continuous improvement. I’ve seen a consistent rise in both our knowledge levels and the satisfaction of our employees and customers since we implemented ClearMash.

As a Knowledge Manager, empowering more users to easily contribute knowledge and track activity is essential for improving and validating content across the organization. With ClearMash’s comprehensive reports, you can quickly identify gaps and opportunities for content enhancement and expansion. Transparency and efficiency are the cornerstones of successful AI-driven knowledge management—driving continuous improvement and delivering greater value across the organization.

In a dynamic work environment like EL AL, where detailed procedures and efficient workflows are integral to daily operations, it is essential for us to integrate and centralize all the knowledge our users need in a user-friendly, flexible, and accessible way through an advanced system. Drawing on our experience with established solutions in the field, we discovered that the ClearMash experience is simply different—better tailored to our needs. The platform’s features empower us to organize and structure information in a manner that aligns perfectly with our organization’s requirements while ensuring easy user access. Today, we can confidently say that all our information is consolidated in the system, updated in real time, and effortlessly searchable. Thanks to ClearMash, we continuously enhance the quality of our service.